J. Paul Getty, the oil industry billionaire said, “I’d rather have 1 percent of 100 people’s efforts rather than 100 percent of my own.” And that is what direct marketing is all about, offering value by multiple channels and sources to maximise profit. The aim in this course is to give you tools to do just that and give you the confidence that you really need to achieve your goals in this business.
Direct marketing is the business of selling products or services directly to the public. It’s a form that allows businesses and organizations to communicate directly with customers through a variety of channels. But there are three things that truly define the uniqueness of direct marketing; that is the branches of direct marketing or their types, direct promotion, direct selling and networking (commonly known as building the network).
Why direct marketing
The benefits of direct marketing, and ways to work with the advantages and disadvantages of it.
Direct marketing strategies
There are few direct marketing strategies out there currently! But the three most popular are DM marketing (direct message marketing), affiliate marketing and multi level marketing, and there are the ones we will be dealing with on this short course. The reason we have picked this three is because they can easily help you to understand what direct marketing is and show you how you can apply it to your business needs.
Lifetools for the direct marketing worker
A new business can’t be successful if it can’t generate consistent revenue. When it comes to direct marketing, finding ways to attract and retain customers is vital. Below are some of the most necessary skills and character to master in direct marketing.
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